My missionaries were taught to spell out the gilt signs on their tabards--the showy gilding was a neat idea, I could have got the king to wear a bulletin-board for the sake of that barbaric splendor--they were to spell out these signs and then explain to the lords and ladies what soap was; and if the lords and ladies were afraid of it, get them to try it on a dog. The missionary's next move was to get the family together and try it on himself; he was to stop at no experiment, however desperate, that could convince the nobility that soap was harmless; if any final doubt remained, he must catch a hermit--the woods were full of them; saints they called themselves, and saints they were believed to be. They were unspeakably holy, and worked miracles, and everybody stood in awe of them. If a hermit could survive a wash, and that failed to convince a duke, give him up, let him alone.

Whenever my missionaries overcame a knight errant on the road they washed him, and when he got well they swore him to go and get a bulletin-board and disseminate soap and civilization the rest of his days. As a consequence the workers in the field were increasing by degrees, and the reform was steadily spreading. My soap factory felt the strain early. At first I had only two hands; but before I had left home I was already employing fifteen, and running night and day; and the atmospheric result was getting so pronounced that the king went sort of fainting and gasping around and said he did not believe he could stand it much longer, and Sir Launcelot got so that he did hardly anything but walk up and down the roof and swear, although I told him it was worse up there than anywhere else, but he said he wanted plenty of air; and he was always complaining that a palace was no place for a soap factory anyway, and said if a man was to start one in his house he would be damned if he wouldn't strangle him. There were ladies present, too, but much these people ever cared for that; they would swear before children, if the wind was their way when the factory was going.

This missionary knight's name was La Cote Male Taile, and he said that this castle was the abode of Morgan le Fay, sister of King Arthur, and wife of King Uriens, monarch of a realm about as big as the District of Columbia--you could stand in the middle of it and throw bricks into the next kingdom. "Kings" and "Kingdoms" were as thick in Britain as they had been in little Palestine in Joshua's time, when people had to sleep with their knees pulled up because they couldn't stretch out without a passport.

La Cote was much depressed, for he had scored here the worst failure of his campaign. He had not worked off a cake; yet he had tried all the tricks of the trade, even to the washing of a hermit; but the hermit died. This was, indeed, a bad failure, for this animal would now be dubbed a martyr, and would take his place among the saints of the Roman calendar. Thus made he his moan, this poor Sir La Cote Male Taile, and sorrowed passing sore. And so my heart bled for him, and I was moved to comfort and stay him. Wherefore I said:

"Forbear to grieve, fair knight, for this is not a defeat. We have brains, you and I; and for such as have brains there are no defeats, but only victories. Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washington defeat into a Matterhorn victory. We will put on your bulletin-board, '_Patronized by the elect_.' How does that strike you?"

"Verily, it is wonderly bethought!"

"Well, a body is bound to admit that for just a modest little one-line ad, it's a corker."

So the poor colporteur's griefs vanished away. He was a brave fellow, and had done mighty feats of arms in his time. His chief celebrity rested upon the events of an excursion like this one of mine, which he had once made with a damsel named Maledisant, who was as handy with her tongue as was Sandy, though in a different way, for her tongue churned forth only railings and insult, whereas Sandy's music was of a kindlier sort.

A Connecticut Yankee in King Arthur's Court Page 46

Mark Twain

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